Kate and Ryan Smith took the ideas that Kate had sketched back in 2008 and launched the From Frank Greeting Card line in 2011. They wanted the company to be based on Frank’s mission in life, “to make humans smile.”
“Once I got the look and the brand nailed down, it didn’t take long too long to write the captions (for the cards),” Kate said, and they started off by launching at a local store in their hometown of Lafayette. From there, Recycled Paper Greetings, a division of American Greetings, and Target stores took interest in the cards. By the summer of 2013, the From Frank line was in Target stores nationwide. In 2014, the brand expanded after receiving 11 licensees for products, which included t-shirts, coffee mugs, calendars, lottery tickets, party supplies, and pet products.
One of From Frank’s newest projects is a , “Don’t Fart When You Snuggle. Lessons on how to make a human smile.” Kate says that Frank and some of his friends together gathered up their tips and tricks on how to make humans smile. Residents in the Lafayette area will get the chance to meet Frank and purchase a “pawtographed” copy of his new book.